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Quick Bites:

Coffee consumption is at its highest in more than 20 years, Bloomberg reports.

Bloomberg ALSO reported that ‘‘ Decaf is the hottest thing in coffee right now “

What difference is Starbucks making for the consumers and why are they splurging on its coffee beverages? Well Well…. Decaf and Iced coffee are the new stress busters for new age adults.

There are seasons of Starbucks coffee:

  • Iced latte with shopping
  • Cappuccino post work assignment
  • Espresso post gym session
  • Decaf cold brew without judgement

Our Thoughts:

Is drinking coffee trending or drinking a Starbucks coffee trending?

These days we prefer ready-to-drink coffee not only due to our taste preferences but the fall for what is trending on our social platform and that’s where Starbucks is winning the game.

Our daily morning order at Starbucks:

1 Venti Java Chip Iced Frappuccino , as its goes……

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Our Founder, Aditi Gupta

Business Eye is a weekly newsletter covering insights from Business, Technology, Consumer Trends and emerging information driven market space from a traditional physical market place. We also explore the new in Fashion, Culture, Ideas and People building the future outlook of our world.

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