This Week☕️: Landed in London. Brunch was good. The news was unhinged.
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MARKET NEWS:
SpaceX (ticker: SPCX) :debuted June 12th at $135, closed its first day at $161, and kept climbing- at one point trading 58% above its IPO price and briefly overtaking both Amazon and Microsoft to become the 5th most valuable company on Earth.
Then on Wednesday, the stock fell nearly 5%, its first down day since the listing.
Elon posted on X that SpaceX “might be able to reach approximately $1 trillion revenue in 2030.”
A Sequoia partner compared it to “Nvidia three years ago” and said he’d hold his shares “forever.” Morningstar called the stock outright overvalued, pricing fair value at $63- roughly a third of where it’s trading.
Here’s the part nobody’s saying loudly enough: SpaceX told investors it’s chasing a $28.5 trillion total addressable market- bigger than the entire US stock market was in 2010.
Translation: the bull case is real, the valuation assumes Mars colonies and orbital data centers happen exactly on schedule, and the man running the schedule also runs Tesla, owns X, occasionally tweets like he’s being held hostage by a Magic 8-Ball, and has never delivered a single product on the date he originally promised.
Not the Roadster. Not the Cybertruck. Not Full Self-Driving. We are pricing in “this time is different” at a 28-figure scale.
TRAVEL:
La Réserve Firenze opened this month- ten minutes from the Ponte Vecchio and firmly outside the tourist vortex that swallows everyone who books near the Duomo.
Not technically a hotel. Six apartments. Original ceiling frescoes. Full kitchens. Private chef on request.
The brand operates La Réserve Paris and La Réserve Eden au Lac in Zürich– which tells you everything about the price point without either of us needing to say the number out loud.
What this place is actually selling: the ability to tell people you “have a spot in Florence.”
The modern luxury traveller doesn’t want rooms- they want residency aesthetics.
They want to photograph a kitchen, not a lobby. Palazzo apartments, rented villas- the fastest-growing luxury travel segment is accommodation that lets you pretend you live somewhere rather than visit it.
La Réserve Firenze is the purest expression of that impulse in 2026. It opened at exactly the right moment.
WEIGHT LOSS:
Novo Nordisk launched oral medication in May. Same drug. No needle. 70,000+ US pharmacies. As low as $25/month with insurance- a lot or not a lot depending entirely on which country you’re reading this from.
The needle was always the psychological barrier- millions who wanted it refused to self-inject. That barrier is gone. But here’s the behavioral unlock nobody is talking about: pills normalize.
When something comes in pill form, people take it with breakfast, refill automatically, and stop identifying as “on Ozempic.” The stigma dissolves. That’s a $100 billion behavioral shift hiding inside a small tablet.
HEALTH:
Glucosamine- in your parents’ cabinet since 2004, right next to the fish oil from 2021 they never finished- was just linked to a 25% higher likelihood of full Alzheimer’s disease.
The supplement was fixing their knees. Their knees are fine. Text your parents today. Use the word “urgent.” They read that faster.
This is genuinely ALARMING: glucosamine crosses the blood-brain barrier- which most things cannot do, and that is literally the UMMM point of having a blood-brain barrier– and feeds an overactive protein “sugar-tagging” process already implicated in Alzheimer’s.
In patients with existing dementia, taking it also correlated with 25% higher mortality within five years.
Healthy brain? Zero effect. The risk is specific to brains already in cognitive decline. But 1 in 10 dementia patients in the study were actively taking it– most without their doctors knowing.
The bigger story: we are walking into a mass supplement era- collagen, creatine, berberine, NMN- with essentially zero long-term data on how this shit works. Glucosamine is the first domino. It will not be the last.
CELEBRITY:
The SongTeller Hotel opened June 10th in downtown Nashville- 245 rooms across 12 floors, with a guitar-shaped entryway that somehow doesn’t feel tacky.
The lobby plays a Dolly song every hour on the hour. The suites come with in-room record players and Dolly vinyl.
The Six Sisters Suite sleeps six and was built in honour of her five sisters. The two-story SongTeller Suite starts at $2,500/night and includes Frette robes, a professional curling iron, and a SimpleHuman makeup mirror. Yes, that detail is in the actual room spec. Dolly thought about your hair.
The third floor is entirely a museum- the Dolly Life of Many Colors Museum, 20,000+ square feet of exhibits covering her life and career.
It’s the largest Dolly exhibition ever built. Above that: Parton’s Live, an intimate songwriter lounge with shareable plates and seasonal cocktails, where a different artist performs every night. And on the top floor: Jolene’s– a hot-pink, banquette-lined bar named after her most famous song, with elevated cocktails and a rotating lineup of Nashville artists.
A bar called Jolene’s on top of Dolly’s hotel. Named after the woman she famously begged not to take her man. The confidence of this woman is a public health resource.
Also.. THE LATEST this week:
Global / Politics
- US-Iran talks set for Switzerland were canceled this week amid renewed Middle East tension.
- Israel and Hezbollah reportedly agreed to a ceasefire.
- Ukraine launched one of its biggest attacks on Moscow since the war began.
Big Tech
- SpaceX agreed to acquire Cursor’s parent company, Anysphere, for $60 billion in an all-stock deal- its second massive move in a single week after going public.
- Apple is reportedly leaning on outside AI partnerships to fix Siri after months of falling behind in generative AI.
Sport / Culture
- The 2026 World Cup is underway across the US, Canada, and Mexico, with World Cup venues now running facial recognition and AI-powered surveillance for entry and crowd control.
- Scotland lost 1-0 to Morocco.
Money
- Analysts are split on whether SpaceX’s IPO created new capital or just pulled money out of competitors- Rocket Lab and Intuitive Machines both dropped sharply the day SpaceX started trading.
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